There’s been a lot of talk about Jay’s video containing Freemason imagery such as the horned animal head, an eagle and skull. But also, I wanted to make a video that appealed to hip-hop fans. It was going to be radical almost by default because the hip-hop video is an oddly conservative genre…it seems more stuck in its message than other types of music videos. Sam Brown: It was important to ignore the fact that it was a hip-hop video, and simply make a video. VIBE: When you were first approached about directing Jay-Z’s “On To The Next One” did you feel you had to shoot the video differently considering it was hip-hop? After all, the man directed Jay’s avant-garde statement. Was Jigga a Freemason? Was the clip backed by the all-powerful Illuminati? And just how in the hell did Jay get the new Jaguar XJ before it even hit the U.S.? Award-winning UK-based video director Sam Brown, the visionary behind clips for Corinne Bailey Rae (“Put Your Records On”), James Blunt (“You’re Beautiful”) and the Foo Fighters (“Wheels”), has the answers to all those questions and more. When Jay-Z’s “On To The Next One” video premiered New Year’s Eve, the black-and-white clip, with its ominous images of animal horns, crucifixes, and skulls, sparked a barrage of conspiratorial questions.
Jay z on to the next one how to#
Somebody bring me back some money please The easy, fast & fun way to learn how to sing: 30DaySinger.Exclusive: “On To The Next One” Director Sets The Record Straight
Y'all should be afraid of what I'm gonna do next. Had her out in Bed Stuy chillin' on the steps,ĭrinking quarter waters I gotta be the best, Meanwhile I had Oprah chillin' in the projects, Uh, I don't know why they really worry 'bout my pockets, Haters really gon' be mad off my next deal, Navigation on tryin' to find my next thrill,įeelin' myself I don't even need an x pill, Ride clean, I don't even take the shoes off.īought the Jeep, tore the motherfucking doors off.įoot out that bitch, ride that shit like a skateboard. Y'all should grow the f*ck-up, come here let me coach youīought the land tore the motherfucking house down.īought the car, tore the motherfucking roof off. Yeah I got on flip flops, white Louie boat shoes Meaning I'm on vacay, chilling on this big yacht, Niggas in the same spot, me I'm dodging rain drops On to the next one, somebody call the waitressīaby I'm a boss, I don't know what they doĪlways knew it be like this when I was in the kitchen. You gon' have another drink or are you just gonna babysit So I switched gold bottles onto that spaceship. I used to drink Cristal them fuckers racist, I got a million ways to get it, choose one (choose one)į*ck a throwback jersey, 'cause we on to the next oneĪnd niggas don't be mad cause it's all about progression Somebody bring me back some money please. Gotta keep it fresh girl even when we sexingīut don't be mad at him when it's on to the next one No I'm not a Jonas, brother I'm a grown upĬan't be scared to fail, search and perfection Now I rock a teller suit, looking like a owner Used to rock a throwback, balling on the corner Now a niggas wrist match the status of my records Traded in a gold for the platinum Rolex's Niggas make the same shit, me I make the blueprintĮvery year since, I've been on that next shit Niggas stuck on stupid, I gotta keep it moving Niggas want my old shit, buy my old album Hov on the that new shit, niggas like how come? Hey, bring it back, now double your money and make a stack The easy, fast & fun way to learn how to sing: I got a million ways to get it, choose one (choose one) The song also plays when the New York Islanders Win a home game as well. This song was also part of the soundtrack of NBA 2K13, which was selected by Jay-Z, and has been used as part of Peloton's television commercials promoting their interactive spinning cycle.
The song has been frequently used for freestyles, notably by Ab-Soul, Bun B, Crooked I and Red Cafe. In addition, Jay-Z is the first artist to have all four singles from one album win six Grammy Awards in their respective category. The song won the Grammy Award for Best Rap Performance by a Duo or Group at the 53rd Grammy Awards, making this, in total Jay-Z's 13th Grammy Award overall, and Swizz Beatz's first Grammy Award win.
The song contains a vocal sample of the words "under the spotlight" as well as a background synthesizer sound from the live version of Justice's song "D. The song features additional rap vocals and music production from producer and rapper Swizz Beatz. "On to the Next One" is a song by American hip hop recording artist Jay-Z, released as the fourth single from his twelfth studio album The Blueprint 3 on his Roc Nation label, also released as the fourth single in the United Kingdom after "Young Forever".